The Ecentric 2025/26 Black Friday-Cyber Monday Report is designed to provide retailers, merchandisers, supply chain leaders and marketers with a deep understanding into critical consumer behaviour and spending patterns that directly influence retail efficiency during the BF-CM period. The data incorporated within this report is based on the analysis of retail transactions flowing through the Ecentric Payment Gateway. It measures transaction volume and the value generated from BF-CM as a proportion of holiday retail and provides detailed insights to support decision-making and planning for the upcoming BF-CM event in 2026.
Over the past four months, Ecentric analysed BF-CM online and in-store transaction indices to identify trends and phenomena driving consumer purchasing behaviours. The goal of this paper is to provide retailers with insights and data that can maximise retailer returns. Retailers can capitalise on these insights by focusing on key areas
such as inventory planning, logistics, promotions, and offers that are geared towards the BF-CM rush.
- Black Friday to Cyber Monday continues to command an outsized influence on the festive season
- Black Friday/ Cyber Monday remains the period where both online and instore over-perform their baseline holiday growth
- In 2025, online softened but still commanded more than 9% of BF-CM transactions and more than 10% of holiday revenue in just four days.
- The stronger growth in instore revenue share versus volume also suggests higher spend per instore transaction or a product mix that favours categories where people prefer to see or try in person, such as appliances, electronics and fashion
- Changes in retailer approaches to instore experiences promotions as recommended by Ecentric in 2024 are having a measurable impact on data and engagement
- 2026 will likely reward precision pricing, bundling and consumer loyalty programmes and discounts.
”The index makes it clear that the Black Friday weekend stands out from the full holiday shopping period, which runs from the beginning of November to Christmas Eve, in both sales volume and growth. The latest data confirms that retailers who capitalised on this peak moment saw the biggest gains, with online and in-store revenue outperforming the rest of the holiday season
Rory BosmanChief Sales & Marketing Officer at Ecentric
The 2025/26 Ecentric Black Friday Report is focused on transaction and revenue dynamics across online and instore channels, but future editions will start examining how tokenised mechanisms and emerging digital value systems are influencing consumer behaviour, payment models and promotions. While BF-CM remains a benchmark for retail performance, the next frontier is understanding how value itself is exchanged within that window.
Report Contents
- Setting the scene
a) Methodology - BF-CM: A Retail Powerhouse
- BF-CM 2024-2025 Volume Snapshot
- Discover:Changing Channel Momentum
a) Channel mix and growth - Identify
- Looking ahead: What retailers should do in 2025
- BF-CM 2024-2025 Value Snapshot
- Discover: Growth Softens for Online
a) Channel perormance by value - Identify: Trends and patterns
- Understand: Strategic Recommendations for 2026
- Discover: A Health Festive Season
a) Festive Season 2024-2025 - Identify: The Impact of Web3
- Understand: Bringing Web3 to BF-CM
- In Conclusion
