South Africa’s first formal Black Friday Index, which was conducted in a partnership between Ecentric Payment Solutions and World Wide Worx, is based on analysis of data from retail transactions flowing through the Ecentric payment gateway from Black Friday to Cyber Monday, as a proportion of total holiday retail
Some of the key findings include:
”The index makes it clear that the Black Friday weekend stands out from the full holiday shopping period, which runs from the beginning of November to Christmas Eve, in both sales volume and growth. The latest data confirms that retailers who capitalised on this peak moment saw the biggest gains, with online and in-store revenue outperforming the rest of the holiday season
Rory BosmanChief Sales & Marketing Officer at Ecentric
Report Contents
- The Black Friday Index
a) The defining benchmark for holiday retail
b) Black Friday to Cyber Monday: The retail powerhouse
c) What this means for 2025 - Executive Summary
- Introduction
a) Methodology - Key Findings
a) Proportion of online transactions continues to grow
b) Proportion of online revenue climbing
c) Proportion of in-store transactions climbing
d) Proportion of in-store revenue holds steady - What it all means
a) E-commerce is still king, but stores are fighting back
b) Omnichannel strategies are winning - Looking ahead: What retailers should do in 2025
